Sustainability copywriting for a fairer, safer world
Translate complex tech or abstract impact into powerful words and appeal to the bottom line for funders, investors and consumers.
How I help – I write 4 magic formats
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Landing pages build clarity. They tell your reader what you offer and who it’s for. They show the reader how it benefits them. And they give the reader a clear next step to take.
I’ve trained specifically in landing pages with one of the best copywriters in the business. Here’s a landing page I created about rewilding.
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Web pages build trust. Home pages, about pages, service pages. This is where we get to see who you are, what you do, why you do it – and why people should trust you.
I have helped write at least 122 webpages for a range of clients. Here’s a homepage I helped create for a medical translation agency.
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LinkedIn posts build visibility. I can think of no better way to put your brand or your organisation in the spotlight than by rocking up on LinkedIn with regular posts.
Sassy, personal, serious, corporate – I turn your thoughts into LinkedIn posts that sound just like you. Here’s one of my LinkedIn posts about sustainability.
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Blog posts build website traffic (SEO👋🏽). They answer questions your readers may have. They show them what you know. And if done right, they help turn readers into customers.
I turn complex technical information into easy-to-read blog posts that Google loves and that make readers go “Oh, wow! I enjoyed that!”. This is a blog post for an SEO agency and a climate article from my Substack.
Lucie Laval, CEO of Contentactic
“What I like most about working with Raymond is his attention to detail, his suggestions and remarks in the comments, and his detailed grasp of on-page SEO. I would refer him without a second’s hesitation.
Three words that describe Raymond? Trustworthy, meticulous, and a great team player. And my final piece of feedback: Ray, don’t change a thing!”
Valentine Elleau, translator and activist
“We asked Raymond to help us write an English version of an important LinkedIn post. He had a clear grasp of what we needed. He produced an accurate piece of content that had good flow and appeal – exactly what we were hoping for.
Our post would never have had the same reach if we had written it ourselves.”
Ignorance is my superpower
I have a confession: I do not understand your company, your product or service, or your technology. And this is good news. Because neither does your reader. My ignorance lets me see you from their perspective. It guides my interviews and research and pushes my writing to help them finally see your true awesomeness.
Benjamin Dorion, Head of Marketing & Sales, Axium Mtech
“We needed a reliable freelancer who’d work with us long term so that they understood our products and marketing strategy and could combine their skills with our team.
Before working with Raymond, we were afraid that the onboarding process would be lengthy and that he’d be confused by our technical vocabulary. However, his work has been well above our expectations, both in terms of quality and turnaround as well as teamwork. I have no hesitation about recommending Raymond to others.”
Help readers see you, understand you, trust you
Book a discovery call about my sustainability copywriting – and get total peace of mind that I am the writer for you.
More info about my sustainability copywriting services
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Absolutely not. Besides the 4 formats I highlight on my website, I’ve worked on manuscripts, protocols, regulatory correspondence, original research articles, brochures, catalogues, emails and software strings.
Besides copywriting, I also write content and plain language, I copy-edit and proofread, I translate and transcreate.
And besides sustainability, I’ve worked with clients in medicine, construction, translation, politics and equality.
But I focus on copywriting in my 4 favourite formats for sustainability. This keeps things simple for you and gives you the best service.
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My day rate is €400. Go to my rates page if you’d like to know more about my prices for each of my 4 services. Be warned – I can only give you an exact price for your project when I have your brief or we’ve had a discovery call (or at least exchanged a few emails).
To get an exact quotation for your project, ping me an email.
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I have 20+ years of lived experience in sustainability. Notice I say “lived experience”. I am in sustainability as a consumer, as a user. I am not an expert in carbon markets or energy or special feeds that make cows burp and fart less.
Unless your funder, investor or buyer is an expert like you, there is a chance they don’t understand what’s awesome about you. This is where my lived experience gives me an edge. Because it helps me:
Understand your reader’s pain: Because it’s the same pain I feel. How can I avoid this conventional product? How can I get to my destination without burning the planet? What can I do to stop being a part of the problem?
Anticipate your reader’s objections: Because they are my objections. And if they’re not, then they’re my family’s objections, or my neighbours’, my friends’ or my badminton partner’s. Because we’re all wondering the same things: “Is it worth the higher price?”, “Will it work?”, “Is it greenwashing?”
With me on your side, get inside your reader’s head so your words resonate and reassure.
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I can. Look at my client feedback on this website. If you’d like to ask someone for more information about what it’s like to work with me, send me an email and I’ll put you in touch with one of my past clients.
Need more proof? Book a discovery call and let’s brainstorm or troubleshoot a piece of copy together. You’ll quickly understand whether I’m the copywriter for you.
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Every piece of writing starts with a brief and/or a discovery call. I then send you a quotation for your project. If that’s approved, I begin my super-detailed process that gets the best out of my sustainability copywriting in every project.
If you’ve got a question about working with me, I’m only an email away. I answer all emails within 24 hours.
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Some of the examples I’ve shared on this page are from client work. Others are pieces I’ve written specifically to show you writing that is 100% me – my knowledge, my skills, my process, my style.
If you’d like to see other examples of my client work, send me an email and tell me what kind of work you need to see. Just so you know, I’ll have to dip into work that’s covered by non-disclosure agreements, so give me a little time to ask for permission and check what information I’m allowed to share with you.
Alternatively, set up a discovery call and let’s brainstorm your project together. You’ll quickly see what I know, how I work, and whether I’m the right person for you.