Sustainability copywriter for orgs and brands
Changemakers, put your awesomeness into words everyone can understand. Get clarity-driven copy for websites, landing pages and LinkedIn.
👋🏽 Hi, I’m Ray
I’m a freelance sustainability copywriter. My mission? To persuade so many of your readers to go sustainable that I write myself out of a job.
I work with people like you
Climate organisations
Between climate change, polluters, and disinformation, you’re plenty busy as it is. And that’s on top of fundraising.
What if you could help funders believe in your work? What if you could help them know you and trust you? So that when the time comes to fundraise, you’ve already got them on board?
Sustainable brands
Sustainable brands face 2 obstacles: consumers think you’re greenwashing. Or they think you’re too expensive.
What if you could prove to customers that your brand is worth it and your claims are legit? What if you could prove your brand is not just greener, but hands-down a better buy?
How I help – I write 4 magic formats
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Landing pages to build clarity
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Web pages to build trust
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LinkedIn posts to build visibility
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Blog posts to generate traffic
Couldn’t you write these yourself?
You could. The thing is, writing takes time. And it’s subjective.
Already working 29 hours a day? Scared your words might make you look bad? I can help. I’m a pro. Writing’s what I do. 👊🏽
Why I’m your sustainability copywriter
12+ years
Beating words into order. In other words, you’ve got an experienced writer.
12+ years
Coming at the written word from every angle – translator, copy editor, proofreader, plain-language writer, content writer, copywriter. In other words, you’ve got a versatile writer.
12+ years
Being the valued partner of translation agencies, comms agencies, SEO agencies, mid-sized pharmaceuticals, medical device manufacturers, universities, clinical researchers, tech startups, and fellow freelancers. In other words, you’ve got a trusted writer.
12+ years
Building the knowledge to lead a sustainable life. From the bottle of shampoo that kick-started my journey. To pouring earthen floors, ditching the car, dodging meat, planting trees, digging ponds, growing food and buying local. In other words, you’ve got a specialised writer.
Jelle van der Vegt, project manager, MediLingua
“Our website is an important tool for attracting visitors and business as we’re not always easy to find in such a competitive market. We wanted to describe our appeal from an outsider’s perspective, but we were not familiar with SEO and copywriting. That’s why we wanted help from a specialist in this field.
Raymond has been indispensable during the creation of our new website. His SEO insights, questions and flexible approach to copywriting has added enormous value to our process. The new website has attracted interest from new clients and service providers, it’s allowed us to build new partnerships with companies seeking specialised medical translation services.”
I am NOT the copywriter for you if …
Time is always tight. It takes time to grasp a brief. To research a project. To conduct interviews and mature insights into a clear message. Yes, I work to deadlines. Yes, I accept the odd rush job. But if every job’s a rush job, I’m not the writer for you.
My rates seem too expensive. If your budget’s tight, we can adapt. We can chip away at the brief until it fits your budget. But just so know: I NEVER lower my rates. They are what they are for a reason. And they are in line with standard rates in the sector.
Sustainability is a scam. We’re all at different points in our sustainability journey. As long as there’s transparency, I’m good to go. But just so you know: I am in climate comms to do the most good. Not to fool readers with false sustainability claims. 🤨
Teamwork is not in your vocabulary. To make your project a success, we must work together. I’ll need a clear brief, detailed answers and constructive feedback. It will take time and energy. If that sounds like too much work, I’d rather pass.
Think we’re a good fit?
Book your FREE discovery call with me. Tell me what you want to achieve. I’ll listen and ask questions. We’ll both pretend to be really serious.
By the end, you’ll either a) know how to write the thing yourself, b) hire me to write it for you, or c) know who to contact if I’m not the best fit for what you need.
One last thing – what if you’re not happy?
I won’t invoice you. Simple as that.
Do read my Terms & Conditions. A few tweaks are to be expected with every piece of writing. And they’re usually enough to make everyone excited about the final delivery.